are you doing this?


I’ve conducted many focus groups over the years asking listeners what content they’ve heard in the last few weeks and more often than not they’ll recall story arc content over a funny bit. Even with huge shows like Hamish and Andy listeners would recall “the caravan of courage” over a funny one off break not because it was their best content but because it lived beyond a single break and gave the listener a chance to hear it and buy into it.


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